Apci´s prospective study to consolidate actual and potential clients

Authors

  • Yasser Gálvez Castillo Fire Protection Agency, Havana, Cuba
  • Lydia María Garrigó Andreu Higher School of State and Government Cadres, Havana, Cuba

Keywords:

strategy, prospective, costumers consolidation, scenarios method

Abstract

The present article consists in the prospective study. Aimed at developing the commercial management of the Fire Protection Agency (APCI), through ananalysis of the main parameters that intervene in the process of provision of services; with the aim of achieving a consolidation of the entity with its actual customers and the potentials. For this, the scenario method was applied, whose sources of criteria consisted of a series of participatory techniques and reflection among the members of the Board of Directors of the company in which this analysis was applied. 

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Author Biographies

Yasser Gálvez Castillo, Fire Protection Agency, Havana, Cuba

Fire Protection Agency Specialist

Lydia María Garrigó Andreu, Higher School of State and Government Cadres, Havana, Cuba

PhD · Associate Professor, Methodologist, Higher School of State and Government Cadres.

References

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Central del PCC el 18 de mayo de 2017 y respaldados por la Asamblea Nacional del Poder Popular el 1 de junio de 2017. La Habana; 2017.

Ministerio de Economía y Planificación. Resolución 244; 2014.

Agencia de Protección Contra Incendios. Planificación Estratégica. La Habana; 2015.

Urda Melón O. Informe de los resultados del Estudio de Organización del Trabajo realizado en la UEB Occidente. La Habana; 2017.

Godet M. Prospectiva Estratégica: problemas y métodos. Donostia; 2007.

Garrigó Andreu L. Un enfoque metodológico para el diseño de estrategias. La Habana; 2016.

Gálvez Castillo Y. Estrategia de la APCI para la consolidación de clientes actuales y potenciales.

[Tesis]. La Habana: ESCEG; 2017.

Lipsor-Epita-Micmac. MICMAC, versión 6.1.2. París; 2004.

LIPSOR-EPITA-PRO-EXPERT. Smic Prob-Expert, version 5.0.; 2004.

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Published

2018-01-29

How to Cite

Gálvez Castillo, Y. ., & Garrigó Andreu, L. M. . . (2018). Apci´s prospective study to consolidate actual and potential clients. Cuban Journal of Public and Business Administration, 1(2), 145–156. Retrieved from https://apye.esceg.cu/index.php/apye/article/view/15

Issue

Vol. 1 No. 2 (2017): Cuban Journal of Public and Business Administration (September-December)

Section

Artículos

License

Copyright (c) 2018 Yasser Gálvez Castillo, Lydia María Garrigó Andreu

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

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