COVID-19 impact on global supply chain: e-commerce case

Authors

  • Igor Lopes Martínez Technological University of Havana "José Antonio Echeverría", Havana, Cuba https://orcid.org/0000-0002-6969-3453
  • Sonia Patricia Marrero Durán Technological University of Havana "José Antonio Echeverría", Havana, Cuba
  • Mirel Alberto Feria Martínez Technological University of Havana "José Antonio Echeverría", Havana, Cuba
  • Amanda Grass Santos Technological University of Havana "José Antonio Echeverría", Havana, Cuba
  • Yenesy Espina Martín Technological University of Havana "José Antonio Echeverría", Havana, Cuba
  • Amanda Lugo Almaguer Technological University of Havana "José Antonio Echeverría", Havana, Cuba

DOI:

https://doi.org/10.5281/zenodo.5534652

Keywords:

electronic commerce, supply chains, challenges

Abstract

E-commerce has been a reality for decades, with a significant growth from the increase in consumer connectivity with the expansion of Internet access globally and greater processing capacity of service providers. COVID-19 pandemic has shown the potential of this form of commercialization, but also, the logistical and operational challenges for its functionality during the pandemic. The objective pursued in this article is to identify the premises that the Cuban Business Sector must follow for sustainable e-commerce implantation. To this end, an analysis was carried out of the impact that COVID-19 has had on global supply chains, and at the same time, how e-commerce and e-logistics impact on the final client. Another method used was expert judgment, supported by updated literature on these topics. The results were the main challenges and premises that must be followed  in order to adequately execute e-commerce.

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Published

2021-01-26

How to Cite

Lopes Martínez , I. ., Marrero Durán, S. P. ., Feria Martínez, M. A. ., Grass Santos, A. ., Espina Martín, Y. ., & Lugo Almaguer, A. . (2021). COVID-19 impact on global supply chain: e-commerce case. Cuban Journal of Public and Business Administration, 5(1), e153. https://doi.org/10.5281/zenodo.5534652