Business model to innovate in concrete mixer and construction small company

Abstract

The work focuses on analyzing business models in the construction sector, specifically in ready-mixed concrete companies. It is observed that some companies, especially smaller ones, do not determine all the components of the Canvas model, suggesting an opportunity for improvement in the provision of goods and services. The objective is to propose an innovative business model based on the Canvas model for small concrete companies and general enterprises, with the purpose of improving processes and competing in the market. The study is based on literature that highlights the significance of business models in the development of new processes and products, and how these models contribute to the enhancement of the business value chain. It is proposed that the research aims to analyze case studies of successful companies to propose reference business models that drive innovation in small concrete companies.