Design and implementation of the balanced scorecard in the GEO Graphic base business unit

Abstract

The objective of this paper is the design and implementation of the Balanced Scorecard in the GEO Graphic UEB, guaranteeing compliance with its strategy. It was motivated by insufficiencies that this agency was presenting in terms of fulfilling its mission and corporate purpose for which it was created. During the development of the investigation, a group of analysis tools, methods and research techniques were applied, such as: analysis and synthesis, historical-logical, observation, questionnaire, interview, brainstorming, the Diagram of Ishikawa. The quantitative SWOT matrix (Weaknesses, Strengths, Opportunities and Threats) is developed to determine the strategies to be followed in the decision-making process by the general management. Among the main results achieved, we can mention: the determination of the main indicators to be measured according to the four perspectives of the Balanced Scorecard and a significant improvement in the UEB's management.