Diagnosis of the performance of the key processes of ACINOX comercial: tool for business management

Abstract

The objective of the research is to carry out an organizational diagnosis in the key processes of the commercial ACINOX company to contribute to increasing the levels of activity for the import service to metallurgical companies and other producers of steel derivatives. In the investigation, methods and techniques are used to determine the gaps in the performance of international negotiators in the productive areas of key processes. The techniques used are interviews, documentary analysis of records from the last five years and surveys that complement the empirical method of observing the behavior of the selected sample to be investigated, these being the specialists who carry out international negotiations. The quantitative SWOT matrix (Weaknesses, Strengths, Opportunities and Threats) is developed to determine the strategies to be followed in the decision-making process by the general management.